Job Title - Trade Marketing Manager - CPG

Location:

Cincinnati, OH

Description:

My client has an excellent opportunity for a Trade Marketing Manager - CPG.

As the Trade Marketing Manager you will Act as a direct intermediary between field sales and brand marketing to develop and deliver channel/customer plans designed to maximize volume, share and profit.  This is a hands-on; roll-up your sleeves position.

Responsibilities:

  Trade Development

• Partner with sales, finance and marketing to develop and maintain pricing guidelines and monitor compliance.
• Work with sales and finance to develop, execute, track and analyze trade fund spending and ROI.
• Manage and track P&L statements for assigned channels and customers.

Customer Marketing

• Lead the development of channel strategies and promotions with guidance from sales and marketing.
• Lead the development of account-specific initiatives for focus accounts along with sales.

Sales Operations

• Contribute to the development and communication of the national brand plan to field sales.
• Coordinate the communication of new item launches, and brand and trade promotions to field sales, including samples, item specifications and display requirements.
• Manage the promotional and display creation and forecasting process to ensure execution.

Category Development

• Collect/develop and analyze sales reports (POS) and market feedback from internal sources, syndicated data and customer POS in order to identify key issues, trends, opportunities and market share growth/decline for use in marketing and sales planning purposes.
• Develop fact-based selling tools to field sales.

Qualifications:

• BA degree in business administration with a marketing emphasis. MBA preferred.
• 8 years sales, customer marketing or category management experience with consumer packaged goods companies.
• Significant knowledge of all channels of distribution.
• Experience working with and leading cross-functional teams.
• Strong project management skills.
• Ability to manage and lead change within an organization.

For more information on this opportunity contact Karen Kranak at kkranak@angusgroup.com

Contact:

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